The Well Crowd extends The List to charities and not-for-profit wellbeing providers 

The Well Crowd has today announced that it is extending The List – its growing workplace wellbeing directory, to include registered charities and not-for-profit organisations working in the wellbeing space. 

The List connects purpose-led wellbeing providers with Wellbeing Leads, and HR and people professionals seeking trusted support for their workforce. By opening the directory to charities and not-for-profit providers, The Well Crowd aims to broaden access to high-quality, values-driven wellbeing services across the UK workplace wellbeing ecosystem. 

The new offer enables registered charities and not-for-profit organisations to showcase their services alongside commercial providers on The List, helping to increase visibility and reach among employers actively looking for wellbeing support. Many charities have historically struggled to gain exposure in crowded commercial marketplaces, and this step is designed to make it easier for purpose-led organisations to be discovered by organisations that value impact as well as expertise. 

“We know that many charities and not-for-profits deliver vital, evidence-based wellbeing support grounded in lived experience and deep community insight,” says Natalie Shears, CEO of The Well Crowd. “By extending The List to include these organisations, we’re making it easier for employers to find values-led providers doing important work, while supporting a more inclusive and balanced wellbeing landscape.” 

Charities joining The List can create a free online profile to present their services, mission, case studies, and impact stories, helping them stand out to potential partners, funders, and clients. They also benefit from visibility among HR and people leaders who are actively exploring wellbeing solutions for their organisations. 

Importantly, The Well Crowd has made this offer accessible. Registered charities and not-for-profit providers can join The List for free, with optional discounted membership options available for those seeking additional visibility and platform benefits. 

This move reflects wider trends in the nonprofit sector, as charities increasingly look to digital platforms to raise awareness, build partnerships, and reach new audiences in a cost-effective way. Curated directories and marketplaces are playing a growing role in helping purpose-driven organisations connect with decision-makers and collaborators. 

The List will continue to evolve as a trusted resource for workplace wellbeing, supporting a diverse range of providers and helping organisations find the right support to create healthier, more equitable workplaces. 

For more information or to apply, charities and not-for-profit providers can visit https://thewellcrowd.com/for-not-for-profit/