Photo credit: South East Coast Ambulance Service (SEACAmb) https://www.secamb.nhs.uk/new-strategy-to-embed-wellbeing-in-all-we-do/
South East Coast Ambulance Service (SECAmb) has unveiled a new five-year Wellbeing Strategy, designed to place staff wellbeing at the centre of everything it does.
Running from 2025 to 2030, the strategy focuses on three key themes: embedding wellbeing in all areas of work, learning from lived experience, and taking a proactive approach to support.
A new Wellbeing Forum will be created to give colleagues the chance to share experiences, suggest ideas and shape wellbeing priorities collectively. The Trust also plans to expand its Wellbeing Advocate Network, which already has more than 50 volunteers supporting colleagues.
The strategy introduces a Wellbeing Charter, setting out mutual commitments between SECAmb and staff. Other measures include reviewing emotional support for new starters, enhancing training for managers and aligning with NHS England’s Safe Learning Environment Charter to strengthen support for students
The Wellbeing Hub, which processed nearly 2,000 referrals in 2024, will continue to play a central role. Planned improvements will broaden its support across five pillars: mental, physical, social and community, spiritual, and financial health. SECAmb’s chaplaincy service and trauma support pathways will also be reviewed to provide consistent and compassionate care for staff.
Chief Executive Simon Weldon said:
“This Wellbeing Strategy is our promise to our colleagues. The three key themes are not just words on paper; they will underpin our commitment to creating a healthier, happier, and more supportive work environment.”
The strategy’s foreword features paramedic Rosamond Morris, who shared how a wellbeing advocate encouraged her to seek support through the hub:
“Through the wellbeing hub, I was able to access treatment for post-traumatic stress disorder and within weeks, I noticed significant improvements in my health and wellbeing. When difficult incidents occur, we need to ensure staff feel empowered and supported to get the help they need.”
Progress will be overseen by the Wellbeing Forum and measured against NHS frameworks and staff survey results.
