YuLife expands Bupa’s Healthy Cities Programme across 1,200 UK employers 

YuLife is making Bupa’s Healthy Cities initiative available to all of its UK members , encouraging employees to improve their wellbeing while supporting environmental causes. 

The employee benefits provider has announced that it will run Bupa’s Healthy Cities as its flagship campaign throughout June, making the programme available to its UK customer base of approximately 1,200 employers. 

The initiative aims to turn everyday healthy habits into positive environmental action, with employee activity helping to fund tree planting, nature restoration and ocean clean-up projects. 

By integrating Healthy Cities into the YuLife app, employees can contribute to charitable causes through activities such as walking, exercising and wellbeing challenges. According to Bupa, Healthy Cities has reached more than one million people across 50 cities in 24 countries and generated more than £3 million for community regeneration projects. 

Lauren Berkemeyer, Chief Marketing Officer at YuLife, said: “Insurance reaches more lives than almost any other industry. When you use that reach to get people moving, fund charities, plant trees and clean oceans through the simple act of walking to work, the impact is real. Healthy Cities inside YuLife turns millions of small, healthy moments into something members can be proud of. This is insurance at its best, and a force for good.” 

Throughout June, YuLife members will be able to participate in themed challenges and events through the app. Participation will unlock donations to environmental charities Earthly and Big Blue Ocean Cleanup, while users will also receive enhanced YuCoin rewards for healthy activity. 

The campaign will also incorporate YuLeague, YuLife’s annual company-versus-company wellbeing competition. Employers taking part will compete not only on activity levels but also on the environmental impact generated through employee participation, including trees planted and ocean waste removed. 

Victoria Alexander, Senior HR Advisor & Wellness Specialist at Nice-Pak, said:  “We’re always looking for ways to bring our colleagues together around something meaningful, as we recognise the benefit of engagement on their wellbeing, and the Healthy Cities campaign through YuLife helps us do just that. The idea that our team’s everyday activity within the App can directly fund tree planting and ocean clean-up is a great way to bring colleagues together and benefit the environment, particularly with a workforce that cares about impact beyond the workplace. We’re proud to be part of it.” 

The announcement is the latest development in the partnership between YuLife and Bupa. Last month, the organisations launched the Bupa x YuLife Health Cash Plan, designed to improve access to everyday healthcare and support employee wellbeing through a more preventative approach. 

Anna Russell, Corporate Social Responsibility and Sustainability Director, Bupa Global, India & UK, and Director of The Bupa Foundation, said:  “Healthy Cities was built on a simple belief: that small, everyday actions add up to something transformative for communities and the world around us. Bringing the programme into the YuLife app gives us a powerful new way to reach working people where they already are, and takes us a significant step closer to our 2026 ambition of supporting three million people in building healthier habits.” 

The campaign reflects a growing trend among employers and benefits providers to combine employee wellbeing, engagement and sustainability goals within a single programme, creating opportunities for employees to improve their health while contributing to wider social and environmental outcomes.