Corporate wellness market to top $128bn by 2033, driven by AI and digital health 

The global corporate wellness market is set for sustained expansion, rising from $70.65 billion in 2024 to $128.18 billion by 2033, according to new data from Research and Markets, Corporate Wellness Market Report (IMARC Group, September 2025). That represents a compound annual growth rate (CAGR) of 6.14 per cent over 2025–2033. 

The report highlights Europe as the largest regional market, commanding 39.5 per cent share in 2024. Analysts say a mix of rising healthcare costs, greater regulatory backing for wellbeing programmes, and employer concern over productivity and retention are fuelling investment. “Employers are integrating AI-driven health analytics, mental-health support and preventive care initiatives to boost workforce output and lower long-term medical costs,” the report notes. 

One of the clearest trends is the pivot to digital wellness platforms that can serve dispersed, hybrid and remote teams. Wearables, health-monitoring apps and AI-based analytics are transforming programme design by delivering personalised insights and predictive health risk alerts. The global wearable tech market itself is forecast to grow from $72.5bn in 2024 to over $200bn by 2033. 

These tools allow employees to track activity, sleep, nutrition and stress, while employers can use anonymised data to identify population-level risks and tailor interventions.

“Technology integration not only enhances employee engagement with wellness programmes but also enables continuous monitoring and real-time feedback,”

The IMARC Group report stresses. 

Employers are also doubling down on mental health support, stress management and financial wellbeing services, as companies recognise the direct link between wellbeing and performance. Chronic diseases remain a significant cost driver: more than half of workers, including 40 per cent of Millennials and Gen Z, report health conditions that affect work capacity. 

This has prompted investment in preventive care, from healthier food in staff canteens and fitness challenges to ongoing biometric screenings and telemedicine access. The report shows Health Risk Assessment (HRA) services led the market in 2024, accounting for 21.2 per cent of revenue, with growth reinforced by AI-powered personalised risk scoring. 

Regional outlook 

United States: The US represented 88.5 per cent of the North American corporate wellness market in 2024. With employer-provided healthcare costs projected to jump 9 per cent in 2025 to more than $16,000 per employee, companies are accelerating use of biometric screening, behavioural health programmes and telemedicine to contain claims. 

Europe: Three in five employees say they are motivated by work-life balance goals, according to Great Place To Work data cited in the report. Chronic conditions and rising mental-health needs are pushing employers to expand wellness coverage. 

Asia Pacific: Fastest-growing region, driven by lifestyle-related disease burden (e.g., India’s Ministry of Science & Technology attributes 53 per cent of all deaths to non-communicable diseases). Employers are scaling fitness, nutrition and counselling initiatives. 

Latin America & MEA: Growing interest in nutrition and fitness programmes, underpinned by a $96bn wellness economy in Brazil and rising demand for fitness clubs across the Middle East. Two-thirds of employees in the Middle East report poor mental health symptoms, highlighting a major driver for workplace initiatives. 

Market segmentation and delivery 

Onsite programmes dominate delivery (78.9 per cent in 2024), reflecting the continued role of workplace-based health risk assessments (HRAs), screening and classes. Large enterprises lead by size (42.7 per cent share), though uptake among SMEs is increasing as digital platforms reduce cost barriers. By category, employers themselves accounted for nearly half of market spending (49.8 per cent) in 2024. 

The report concludes that corporate wellness has moved from a “perk” to a strategic investment, central to productivity, retention and cost control. Programmes are also emerging as tools for talent attraction, particularly among younger workers with below-average health scores. As the IMARC Group study observes:

“The shift towards an integrated approach to employee wellness shows a realization that a healthy workforce is the success of a company.” 

Source: Research and Markets – Corporate Wellness Market Size, Share, Trends and Forecast by Service, Category, Delivery, Organization Size, and Region, 2025–2033 (IMARC Group, September 2025)