Bupa has added the GoJoe app to its Business Health portfolio, aiming to improve engagement with workplace wellbeing programmes.
The collaboration gives Bupa customers access to GoJoe’s social fitness platform, which uses team-based challenges and gamification to encourage regular activity and healthier lifestyles. The app is designed to support employees of all fitness levels by making exercise more accessible and community-driven.
James Shillaker, co-founder of GoJoe, said:
“We are thrilled to be working with Bupa to bring GoJoe to its business health customers. By combining Bupa’s expertise in health with our engaging, social-first approach to fitness, we can help employers improve the health and wellbeing of their people in a way that is fun, inclusive and sustainable.”
According to Bupa,the partnership reflects its commitment to helping businesses build a culture of wellbeing that supports both physical and mental health.
