Benifex partners with Carrot to expand fertility and hormonal health support across UK and Europe 

Benifex has partnered with fertility and hormonal health provider Carrot to expand access to family-building and reproductive health benefits for employees across the UK and Europe. 

The partnership will see Carrot’s services made available through the Benifex Marketplace, enabling employers to integrate fertility, pregnancy and menopause support into their wider workplace health and wellbeing offer. 

Carrot provides fertility and family care support to more than 1,000 employers, health plans and health systems globally. Its clinical programme covers preconception care, pregnancy, IVF, male factor infertility, adoption, gestational carrier care and menopause. 

Yoshiko Ono, VP, Strategic Partnerships at Carrot, said: “Employers across the UK, Europe, and beyond need benefits that deliver consistent, high-quality care no matter where their workforce is based. Our partnership with Benifex offers employees the same quality of care whether they’re in London or Lisbon, with support that works within their local health care system.” 

Benifex said the move responds to growing employer demand for inclusive and globally scalable health benefits that support employees at different life stages, from starting a family to managing hormonal health at midlife. 

For UK organisations, fertility and menopause support is becoming a more established part of workplace health and wellbeing strategy, particularly as more women remain in work for longer and awareness of reproductive health challenges increases. 

Lyndsey Shaw, VP of Partnerships at Benifex, said: “The Benifex Marketplace brings together providers who combine quality with meaningful innovation – raising the bar for everyone involved. We chose Carrot to strengthen how we support fertility, family-building, and hormonal health, helping our customers deliver a more inclusive, seamless and compliant benefits experience that truly works for their people. Together, we share a commitment to creating benefits experiences that engage employees and give employers a genuine competitive edge.” 

The partnership allows employers to extend reproductive and hormonal health support consistently across multiple territories, while ensuring services align with local healthcare systems. 

As expectations of employer-backed health provision continue to rise, the integration of specialist fertility and hormonal health support into mainstream benefits platforms signals a broader shift in how organisations approach workplace health and wellbeing across the UK and Europe.