Aviva launches financial wellbeing tool to support workplace pension members 

Aviva has launched a new financial wellbeing tool designed to help workplace pension members better understand and manage their financial health. 

The tool, initially available to members of the Aviva Master Trust, can be accessed through the Aviva app and its online pension portal. It aims to help employees build financial confidence, while giving employers and trustees insight into how their workforce engages with financial wellbeing support. 

Rather than relying on complex financial data or income figures, the tool uses confidence-based questions to understand how individuals feel about different aspects of their finances. Based on the responses, members receive a personalised action plan with practical steps to improve their financial confidence and long-term financial wellbeing. 

The platform has been designed using clear and accessible language so it can be used regardless of an individual’s level of financial knowledge. It also provides guidance and resources intended to help users take the first steps towards managing their finances more independently. 

Progress can be tracked over time, allowing users to see how small financial decisions and behaviour changes can improve their overall financial wellbeing. The tool also helps connect everyday money choices with longer-term pension planning and retirement outcomes. 

Simon Ellis, workplace pensions director at Aviva, said financial wellbeing is becoming increasingly important in the modern workplace. 

“Supporting people’s financial wellbeing has never been more important, especially because defined contribution pension savers now face greater responsibility and more complex decisions,” he said. 

“In the workplace, feeling stressed about finances can negatively impact productivity, employee engagement and overall wellbeing – making effective budgeting and pension saving tools increasingly valuable.” 

Ellis said the new platform reflects Aviva’s broader commitment to helping both employees and employers strengthen financial wellbeing support. 

“Our new tool is designed to support and empower our workplace pension members in managing their financial health by gauging confidence and offering personalisation, accessibility and continuous improvements,” he said. 

“It reflects our commitment to helping pension savers, employers and trustees get ready for better retirements.  We aim to make financial wellbeing support easier, smarter and more impactful.” 

Aviva said the financial wellbeing tool will be rolled out to other pension customers over time as part of its wider approach to supporting financial resilience and retirement planning across the workplace. 

View a video about the tool here: https://players.brightcove.net/6204867251001/823mowZpQ_default/index.html?videoId=6390672014112