Benifex appoints chief services officer to drive benefits engagement and outcomes 

Employee benefits specialist Benifex has appointed Mohamad Awada as chief services officer. Awada will lead the company’s global professional services and consulting functions from London, with a focus on improving implementation, accelerating adoption and helping organisations translate benefits strategy into tangible outcomes. 

He joins from SAP Emarsys, where he served as chief services officer, bringing experience across sales, product, consulting and large-scale service delivery in enterprise technology environments. 

Awada joins Benefix at a time when employers face increasing pressure to ensure workplace benefits deliver measurable impact on employee wellbeing and business performance.  Recent data highlights a persistent gap between investment in workplace benefits and their real-world effectiveness. Research from the CIPD shows that 22 per cent of employers have no defined goals for their benefits programmes, while only 31 per cent are actively using them to improve productivity or business performance. 

This reflects a broader challenge for employers, particularly those operating across multiple markets, where the focus has shifted from what benefits to offer, to how they are implemented, communicated and used. 

For workplace health and wellbeing, this gap is significant. Benefits programmes are increasingly positioned as a core lever for improving employee health, engagement and retention, but without effective delivery and adoption, their impact remains limited. 

Awada’s role will focus on strengthening the service layer behind Benifex’s platform, helping organisations achieve more consistent implementation, higher engagement and clearer outcomes across their workforce. 

Mathieu Stevenson, chief executive of Benifex, said: “Employers are under more pressure than ever to show that benefits are doing what they are meant to do – supporting employees in meaningful ways while contributing to wider business goals.” 

“This role reflects how important that has become for our customers and for Benifex.” 

Awada added: “What makes this opportunity compelling is the chance to help customers bridge the gap between benefits strategy and day-to-day reality.” 

“In practice, success is not defined by what an organisation intends to offer, but by how confidently it can execute across markets, how clearly employees understand what is available to them, and how effectively that translates into engagement, productivity, and business results.”