The Well Crowd is a trusted platform and ecosystem for workplace wellbeing.  We connect people leaders with high-quality, vetted providers through The List, our curated directory. Alongside this, we offer expert insights, daily wellbeing news, and thought leadership to help businesses make confident, values-aligned decisions. 

We also host the Excellence in Workplace Wellbeing Awards, celebrating outstanding providers and practitioners making a real impact. 

We support two main groups:

People leaders – HR, DEI, L&D, and Wellbeing professionals looking for trusted wellbeing partners.

Wellbeing providers – Individuals and organisations offering solutions that support healthier, happier teams.

You can explore public-facing content (like our news and editorial hub), but to browse the provider directory, you’ll need to register for a free account. 

The Well Crowd is designed for people leaders, wellbeing providers, industry partners and anyone with a professional interest in workplace wellbeing. Whether you’re researching or exploring, you’re welcome here. 

Sign up to our newsletter, The Edit, for weekly insights, platform updates, and wellbeing stories. You can also follow us on LinkedIn or check our News & Insights section regularly

No, there’s no cost to join as an HR or People Leader. You can sign up for free to explore our vetted directory, access resources, and stay up to date with the latest in workplace wellbeing.

You’ll just need to sign up to access the full directory, it’s quick and easy. Once you’re in, you can browse providers by category, keyword, or service type, and even create a shortlist of your favourites. 

Provider profile includes a “Visit Website” button and contact details. You can reach out directly via the provider’s website or email address. 

Every provider who appears on The List has completed an extended application process, which helps us ensure they align with our platform values. 

That said, we don’t formally vet, accredit, or recommend providers, and we don’t assess things like safeguarding or impact data. Listings are offered in good faith, and we don’t take responsibility for a provider’s performance or outcomes. We always encourage businesses to carry out their own due diligence before working together

Yes, once you’re logged in, you can save your favourite providers and revisit them anytime from your personal user dashboard.

We offer advance filters by category, service type, audience focus, qualifications and more, to help you find providers that align with your needs. You can also read profiles, browse expertise areas, and reach out directly to learn more. 

We don’t make individual recommendations, but we provide tools to help you shortlist, organise, and reach out to providers. You can also follow our editorial content and awards to see who’s making an impact in the field. 

Absolutely. You’re free to access out as many providers as you like, directly from their profiles. 

We regularly update provider listings and remove inactive profiles. All providers agree to keep their details accurate and up to date. 

Yes, once you’re logged in, you can leave a review directly on any provider’s profile. Sharing your experience helps others in the community make informed decisions. 

The List features a wide range of workplace wellbeing categories, including mental health and emotional support, physical health and lifestyle, financial wellbeing, DEI, leadership and people development, flexible working, workplace culture, and more. 

As a registered member, you can explore the full range on our Categories page, or use filters to browse by service type, topic, or audience. Not sure where to start? Let us help you curate your search. 

Yes, if you know a great provider who shares our values, feel free to direct them to our application form or send us their details

To get started, head to our For Workplace Wellbeing Providers page or head straight to our Pricing Page. From there, you’ll choose your membership option (including our free tier), complete the application form, and make payment if applicable. 

For Wellbeing Providers, Once everything’s submitted, we’ll review your application. If approved, your profile will be created and you’ll be notified once it goes live. You’ll then be able to update and manage your listing anytime from your user dashboard. 

 We offer four membership options to suit different needs and goals: 

Discover – A free, entry-level listing 

Ignite– For trusted visibility and credibility. 

Scale – Includes featured placement and editorial exposure. 

Ultimate – Maximum reach, priority support, and tailored positioning. 

For a full breakdown of features and benefits, visit our Pricing & Membership page and Workplace Wellbeing Providers page. 

Yes. All providers are reviewed against our quality criteria before being published. While we don’t assess safeguarding or impact data, we look for professional standards, credibility, and alignment with our values. 

Absolutely. We welcome solo practitioners, small teams, and larger organisations, as long as your services support workplace wellbeing and meet our standards. 

Yes. You can upgrade at any time to access enhanced features, visibility, and editorial opportunities. 

Yes. You can choose to pay monthly or annually, whichever suits your business best.  We offer a 10% discount on annual payments paid upfront.

Once you’re registered and listed, your profile will appear on The List, where users can search by category, keyword, audience, and service type. All providers are discoverable through search, but you can boost your visibility by purchasing Sponsored placement, which gives your listing priority in results. Sponsored visibility is available to providers on the Scale, and Ultimate plans. We also regularly feature providers in paid curated content, newsletters, and social media. 

Yes, you can update your profile anytime from your user dashboard, including services, logo, contact details, and team information. 

Yes, depending on your chosen membership package, you can contribute articles, case studies, testimonials, and events to showcase your work and insights. All providers (except Discovery) can add case studies and testimonials via their dashboard. If you’re on a Scale or Ultimate plan, you can also submit your own wellbeing events to appear on the platform. 

We regularly feature provider content in our editorial, newsletter, and campaigns. Priority is given to higher-tier members, and additional fees may apply for certain submissions or promotional features. 

You can contact us anytime at providers@thewellcrowd.com or use our live chat. We’re here to help! 

Yes, you can manage your subscription from your dashboard, or contact us if you need help with changes. 

Every provider completes a comprehensive application form to ensure it reflects professional, ethical, and values-aligned practice. While we don’t formally accredit or endorse providers, we do reserve the right to remove or pause listings that no longer meet our standards or breach our community guidelines. 

Please get in touch with us directly. We take all concerns seriously and may investigate or suspend a listing if it breaches our standards, terms of use, or community expectations. Feedback helps us uphold a trusted platform. 

We check for consistency, professionalism, and alignment with our platform values, but we do not independently verify qualifications, insurance, safeguarding, or impact data. It is the users responsibility to carry out their own due diligence before working with a provider. 

We actively encourage providers to demonstrate inclusive practice and consider the needs of underrepresented groups. Our application process includes DEI-related questions, and we prioritise ethical delivery, inclusive language, and community representation across all areas of the platform. 

For general questions you can ask Clara (our AI assistant) is available 24/7 to guide you. If you’re not sure who to speak to, email us at hello@thewellcrowd.com. We’ll make sure your message reaches the right person. 

Try Clara first, she’s available 24/7 via the chat icon in the bottom right corner. For anything else, email support@thewellcrowd.com and our friendly tech team will get back to you promptly.