About The Well Crowd
For organisations that care about their people. For providers who lead with integrity. Together, we’re raising the standard for workplace wellbeing, grounded in impact, trust, and connection.
Raising the Standard in Workplace Wellbeing
We’ve seen brilliant professionals overlooked, and organisations left guessing. We knew there had to be a better way, so we created it.
The Challenge We See
The workplace wellbeing industry is growing fast, but not always in the right direction. Too often, it’s unclear who’s genuinely qualified and who’s just the loudest voice in the room.
A Landscape Full of Noise
With a lack of clear standards and a rise in under-qualified providers, organisations are left navigating a confusing landscape. Meanwhile, highly skilled professionals with real expertise are frequently overlooked.
Why We Stepped In
We’ve seen this first-hand, and we knew something had to change. We believe workplace wellbeing should be taken seriously – grounded in evidence, delivered by qualified professionals, and focused on meaningful outcomes. That’s why The Well Crowd was created.
What We Do At The Well Crowd
The workplace wellbeing ecosystem is broad, and often fragmented. At The Well Crowd, we connect the dots, bringing together HR and People Leaders, Health and Safety and Wellbeing Leaders, who need practical answers, and the Wellbeing Providers delivering solutions grounded in evidence. Evidence and credibility are at the heart of everything we do.
We publish insights, highlight emerging trends, and report on research, news, and policy to give leaders and providers a clear view of the landscape. Through our awards, features, and thought leadership, we showcase excellence, raise standards, and shine a light on what truly makes a difference.
We’re more than just a directory. We’re a growing community.
Our Vision & Mission
Everything we do is driven by a clear mission – and guided by a bold vision for what workplace wellbeing could and should be. We’re here to make it better: more trusted, more impactful, and more human.
Our Vision
A world where workplace wellbeing is taken seriously, where evidence matters, trusted providers thrive, and every organisation has access to the support their people deserve.
Our Mission
Our mission is to elevate workplace wellbeing by connecting people to providers they can trust and by building a thriving, values-led community that puts people first.
Our Core Values
At The Well Crowd, we don’t just talk about workplace wellbeing, we live it. Our values shape how we show up every day: with care, with energy, and with a shared commitment to doing things properly. We take pride in the details, hold ourselves accountable, and support one another to grow with purpose. We believe in respect, curiosity, and showing initiative, and we bring those values into every interaction, inside and out.
